No. 36 Chevrolet will feature Kim Kardashian fragrance paint scheme

for Shelby American NASCAR Sprint Cup Series race in Las Vegas on Feb. 28

CHARLOTTE, N.C., 2/3/10 — Tommy Baldwin Racing (TBR) and Kim Kardashian have joined forces to form one of the most unique sponsor partnerships in NASCAR history, team owner Tommy Baldwin Jr. announced today.

Kardashian, a world-famous pop culture icon, entrepreneur, television personality, actress and model, has also partnered with Lighthouse Beauty Marketing to develop her own personal fragrance, which will debut on Valentine’s Day.

In celebration of her new fragrance, Kardashian will make a personal appearance in Las Vegas on Saturday, Feb. 27, at Sephora in The Venetian’s Grand Canal Shoppes from 7 to 9 p.m. (PT).  Also on hand outside Sephora will be a TBR No. 36 Chevrolet, featuring the custom Kim Kardashian fragrance paint scheme that will be used the following day, Sunday, Feb. 28, at the Shelby American NASCAR Sprint Cup Series race at the Las Vegas Motor Speedway.

“We are extremely pleased to be partnering with Kim for this race and getting her involved in our sport,” said Baldwin, who will have Mike Bliss in the driver’s seat.  “She’ll certainly bring a lot of star power to the No. 36 Chevrolet.”

In addition, Kardashian will serve as the Grand Marshal of the race and spend the day with the Tommy Baldwin Racing team.

“I’m really looking forward to this partnership with Tommy Baldwin Racing and the opportunity to experience the exciting world of NASCAR up close,” Kardashian said.  “It’s going to be truly amazing to see our car out there competing and exposing my new fragrance to millions of racing fans.”

Leading up to this two-day event, pairing Kim Kardashian with Tommy Baldwin Racing, a sweepstakes contest will be held surrounding the launch of Lighthouse Beauty Marketing’s newest celebrity fragrance.  The grand prize winner and a guest will join Kardashian for the personal appearance at Sephora, the after-party at Tao Nightclub, and the NASCAR race the following day.

For more information on the contest, visit:  http://www.tommybaldwinracing.com.

“When we were first discussing the launch of Kim’s fragrance, NASCAR wasn’t on our radar,” Lighthouse Beauty CEO Philip Zellner said.  “However, thanks to Tommy Baldwin’s vision and the hard work of his team, joining the NASCAR Nation has been a great fit for us.”

Lighthouse Beauty Marketing’s first celebrity fragrance, POWER by 50 Cent, debuted last November.

ABOUT TOMMY BALDWIN RACING:

Tommy Baldwin Racing (http://www.tommybaldwinracing.com) currently fields the No. 36 Wave Energy Drink Chevrolet in the Sprint Cup Series with Mike Bliss as the driver.  Baldwin, a 12-year NASCAR veteran and former Daytona 500 winning crew chief, formed Tommy Baldwin Racing in 2009.  The team is heading into its second season in the Sprint Cup Series in 2010. 

LIGHTHOUSE BEAUTY MARKETING:

Uniting the managers of high-profile celebrities with developers and distributors of luxury fragrances, Lighthouse Beauty (http://www.lighthousebeauty.com) represents a novel 360º approach to translating the unique appeal of celebrity into a brand, giving consumers a piece of their favorite stars.  Harnessing the power of celebrity like never before, Lighthouse Beauty is a one-stop shop for brand creation and distribution.  The venture provides clients with an arsenal of skilled professionals that can not only strategically develop a beauty product, but also capture the celebrity in the product in a way that is simultaneously accessible and aspirational because of the Lighthouse Beauty’s unique capabilities.

ABOUT KIM KARDASHIAN’S FRAGRANCE:

A fragrance as voluptuous, sensual and beautiful as Kim herself.  TV star, entrepreneur, model, actress and trendsetter, Kim Kardashian has it all.  Now the pop culture icon adds another accomplishment to her portfolio: a trademark fragrance.  Named for the captivating beauty and magnetic personality who inspired the fragrance, Kim Kardashian reflects the sensuality, femininity and appeal of one of the most idolized women in the world.  Feminine, alluring and irresistible, Kim Kardashian gives fans instant access to Kim’s glamorous lifestyle.